On May 21, a training session was organized for rural tourism sector managers in the Comarca de Calatayud, focusing on providing key strategies for the effective promotion and management of rural houses and tourist accommodations.
During the training, various topics were addressed, emphasizing the application of marketing strategies through the creation of personalized experiences. Among the digital strategies discussed were the use of booking platforms and social media to create valuable content through attractive images, enabling businesses to improve their positioning and strengthen connections with their guests. Additionally, the importance of reviews and online presence was highlighted as key elements to increase bookings and enhance the reputation of accommodations.
Another topic covered was the fundamental role of customer service throughout all stages of the tourist experience, from the first contact to follow-up after the stay. Details such as “welcome packs” and welcome letters were presented as tools to build customer loyalty and exceed expectations.
The session also underscored the importance of implementing sustainable actions, such as resource conservation, the use of renewable energies, and the adoption of other eco-friendly measures. These not only enhance the positioning of accommodations in the eyes of a more conscious tourism market but also increase the profitability of the businesses.
The event was notable for the interaction between participants and speakers, who shared experiences and concerns with their peers in the industry. This enriching exchange fostered networking in an atmosphere of collaborative learning, strengthening relationships and cohesion within the rural tourism community.
This initiative highlights the sector’s commitment to the economic development of the Comarca de Calatayud, promoting a model of sustainable, high-quality tourism that benefits both visitors and local communities.
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