The Designation of Origin has completely renovated the building and its contents, with an investment of 1.44 million euros, 65% financed by European funds from the EST – Interreg POCTEFA programme.
Tuesday, April 10 2025- The Cariñena Designation of Origin has inaugurated the Cariñena Wine Museum, a modern centre that combines tradition and modernity to offer a unique immersive experience in the world of wine. After a complete refurbishment, the new wine museum offers an innovative exhibition route with interactive and experiential content. The building’s services, accessibility and energy efficiency have also been improved. The new space will continue to house the headquarters of the Control Board and will also house the municipal Tourist Office and the Campo de Cariñena Wine Route, as well as cultural and research activities.
The execution of the new museum has involved a total investment of 1,442,214.42 euros. The project is 65% financed with European funds from the Interreg POCTEFA programme, a cooperation programme that aims to promote and co-finance cooperation projects carried out by French, Spanish and Andorran entities. The EST project is part of a global initiative of sustainable wine tourism and cross-border culture developed in collaboration with other Spanish and French entities: Developia Foundation, D.O. Navarra, Vignerons du Jurançon and Cave de Gan.
The opening ceremony held yesterday was attended by the president of Aragón, Jorge Azcón, who cut the inaugural ribbon, together with the president of the D.O., Antonio Ubide, and the mayor of the town, Sergio Ortiz, along with numerous institutional and social representatives. The other D.O.’s involved in the project are working on the creation of similar spaces in their facilities, which will be completed in the coming months of 2025.
In the Cariñena D.O. space, visitors can experience a unique journey through the senses, with 360-degree videos, videomapping experiences and interactive elements, to invite visitors to explore and experience the different aspects that make up the wine universe in a sensory way. In this way, the aim is to transmit the culture and tradition and the modern present and future of one of the oldest appellations in Spain, which has been a pioneer in many cultivation and production techniques.
What does the EST project envisage now?
Cross-border tourism promotion activities and joint sales between the French and Spanish designations of origin are now being pursued. Much more is planned for 2026.
