MOBIpreneur continues to advance its objective of providing innovative, accessible business training adapted to the needs of today’s entrepreneurs through the implementation of a personalised, action-oriented mentoring programme.
The project combines video lessons and exercises accessible via WhatsApp through the MOBI chatbot with the support of specialised mentors. This enables participants to develop skills related to strategy, finance, marketing, leadership and innovation. This digital, flexible and approachable methodology allows participants to integrate learning into their daily activities, regardless of their location, availability or stage of business development.
As part of this experience, Fundación Developia implemented the MOBIpreneur mentoring programme in Zaragoza, bringing together 10 mentors with extensive professional experience and 20 entrepreneurs from sectors including tourism, retail, hospitality, consultancy, well-being and social entrepreneurship.
Between April and June 2026, 100 individual mentoring sessions were delivered as part of a structured five-week journey. Throughout the process, mentors supported participants in defining objectives, reviewing progress, identifying challenges, adapting the digital content to the reality of their businesses, and turning learning into concrete decisions and actions.
The process resulted in tangible progress, including the launch of new services and products, improvements to communication strategies, the creation of financial monitoring systems, the professionalisation of internal processes, the strengthening of personal brands and the expansion of professional networks. Fundación Developia coordinated the selection and preparation of the mentors, matched them with participants according to their specific needs, and monitored the entire process.
The results demonstrate the impact of combining technology with human support. Eighteen participants fully achieved the objectives established at the beginning of the programme, while the remaining two made partial progress. All participants improved their decision-making skills, gained greater clarity regarding the direction of their businesses and implemented concrete actions. In addition, 16 participants incorporated digital or artificial intelligence-based tools into their professional activities.
The programme concluded on 8 June with a final in-person event in Zaragoza, where participants shared their experiences, results and key lessons learned. The event also strengthened connections between entrepreneurs and professionals from the local ecosystem, helping the relationships developed during the programme to continue beyond its conclusion.
In this way, MOBIpreneur demonstrates that digital innovation achieves a greater impact when it is combined with the exchange of experiences, opportunities for meaningful interaction and strong interpersonal relationships.
